Youth Focused Promotion & Marketing
For years, I worked with youth sports leagues to lead promotions, logistics, and marketing—creating events, communications, and sponsorships that improved the player experience and boosted league growth.
Parent & Child Marketing: Youth sports marketing requires balancing two audiences: the child (the end-user), who is attracted by fun, team spirit, and recognition, and the parent (the decision-maker), who values safety, organization, and value.
Sustained Youth Engagement: Working season-to-season required developing sustained, repeatable campaigns and promotions that kept kids and families engaged over several months. This mirrors the challenge of keeping the Chuck E. Cheese experience fresh and appealing through regular seasonal campaigns, new game rollouts, and ongoing event planning
Operations & Creative Synergy: Success in league operations meant translating creative ideas (like "Superhero Day" or "Family Fun Night") into executable, scalable logistics that work across multiple teams or locations. I understand the need for creative strategy that is not just visually engaging but also operationally sound for implementation across a vast network of entertainment centers.
I know how to make the fun happen effectively.
Years of coaching youth sports gave me real-time insight into what motivates kids and makes experiences fun—an invaluable understanding of Chuck E. Cheese’s core audience.
End of the season celebration
Presented a personalized packet for each team member celebrating the awesome effort each one put in and the great attitude they brought to the team every single day.
