Virgin Voyages
Social Campaign in 2 Weeks
Virgin Voyages needed a fast-turn, high-impact social media campaign to communicate what makes their experience radically different from traditional cruises. With only two weeks to concept, create, and deliver, the team had to capture Virgin’s bold “Rebellious Luxe” attitude—without the luxury of time.
To bring this to life, we focused on:
Playful, adults-only storytelling that positioned the brand as liberating, elevated, and a little mischievous.
Superyacht-inspired visuals—sleek lines, modern spaces, intimate venues—to reinforce the “Rebellious Luxe” aesthetic.
People-first content featuring Virgin’s “Happenings Cast” instead of a cruise director, spotlighting their festival-like entertainment approach.
Short-form, social-native formats built for fast engagement, fast approval, and fast deployment.
In 14 days, we delivered:
A complete social campaign concept and content plan
Scripted and edited short-form videos
Modular assets optimized for Instagram, TikTok, and YouTube
A flexible visual system that could expand for future activations
