Configure/Price/Quote (CPQ) Application

Highland Homes is an award-winning Texas homebuilder with communities across Dallas–Fort Worth, Houston, San Antonio, and Austin.

They needed a modern, high-performance CPQ application to replace their outdated Lotus-based system—something fast, accurate, intuitive, and capable of elevating the homebuyer sales experience.

To accelerate alignment and validate the right requirements early, we created a rapid prototype that the sales team could test in real time, gathering immediate feedback to shape functionality, workflows, and UI decisions before full development began.

What We Did

  • Designed and developed a modern CPQ platform that streamlines the full configure/price/quote workflow for sales consultants and homebuyers.

  • Created a more fluid and interactive experience, enabling consultants to walk buyers through options, upgrades, and pricing in real time.

  • Improved quoting accuracy by integrating live pricing, rules engines, and automated validation to eliminate manual errors.

  • Enabled dynamic change orders with immediate pricing updates, reducing back-and-forth and accelerating decision-making.

  • Reduced concession expenses by giving sales teams greater clarity and control over pricing, incentives, and upgrades.

  • Collaborated directly with Highland’s sales, design, and operations teams to ensure the tool aligned with real-world workflows.

  • Expansion of the technology foundation, opening the door for future enhancements, analytics, and eventual integration with visualization tools or 3D models.

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