From digital sales applications to immersive 3D visualizations, I’ve helped homebuilders and construction organizations bring complex ideas to life and elevate business strategy in new ways — translating vision into clarity, alignment, and action.

Configure/Price/Quote (CPQ) Application

Highland Homes is an award-winning Texas homebuilder with communities across Dallas–Fort Worth, Houston, San Antonio, and Austin.

They needed a modern, high-performance CPQ application to replace their outdated Lotus-based system—something fast, accurate, intuitive, and capable of elevating the homebuyer sales experience.

To accelerate alignment and validate the right requirements early, we created a rapid prototype that the sales team could test in real time, gathering immediate feedback to shape functionality, workflows, and UI decisions before full development began.

What We Did

  • Designed and developed a modern CPQ platform that streamlines the full configure/price/quote workflow for sales consultants and homebuyers.

  • Created a more fluid and interactive experience, enabling consultants to walk buyers through options, upgrades, and pricing in real time.

  • Improved quoting accuracy by integrating live pricing, rules engines, and automated validation to eliminate manual errors.

  • Enabled dynamic change orders with immediate pricing updates, reducing back-and-forth and accelerating decision-making.

  • Reduced concession expenses by giving sales teams greater clarity and control over pricing, incentives, and upgrades.

  • Collaborated directly with Highland’s sales, design, and operations teams to ensure the tool aligned with real-world workflows.

  • Expansion of the technology foundation, opening the door for future enhancements, analytics, and eventual integration with visualization tools or 3D models.

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Developed custom 3D home models for MCM Communities’ system-built homes.

  • Created a full library of interior fixtures, finishes, and appliance assets.

  • Built immersive virtual tours to support sales and buyer engagement.

  • Translated architectural plans into accurate, high-fidelity visual environments.

  • Collaborated closely with architects, designers, and developers throughout the process.

  • Enabled better decision-making for both internal teams and future homeowners.

    Due to client confidentiality, specific project visuals cannot be shared.

Produced photorealistic 3D animated renderings for Hudsons’ high-end custom blinds.

  • Highlighted material quality, craftsmanship, and premium product details.

  • Created visually compelling imagery optimized for sales and marketing use.

  • Delivered renderings that elevate product perception and support customer decision-making.

Engineering a Data-Driven Future Vision

Partnered with WSP, one of the world’s leading engineering and professional services firms, to craft a visionary storytelling video.

  • Simplified and humanized a highly technical data-transformation strategy for a global, diverse workforce.

  • Positioned WSP’s shift toward unified, trusted data as a major cultural and operational milestone.

  • Illustrated how data will improve real work—faster decisions, smarter staffing, better operational visibility, and more innovative client solutions.

  • Showcased future-state scenarios, including AI-enabled daily insights and predictive recommendations.

  • Helped align the organization around a clear, inspiring vision of a data-driven future.