DIPG One-Link
Expanding the circle to end DIPG DMG
The leading cause of brain tumor-related death in children is diffuse intrinsic pontine glioma (DIPG), also known as diffuse midline glioma (DMG). The rare and often fatal form of childhood brain cancer, DIPG DMG’s life expectancy at diagnosis is just 6 to 12 months.
Fewer than 500 people are diagnosed with DIPG/DMG every year, and with limited and fragmented data available, this small patient population leaves researchers grappling with how to understand the disease.
DDRFA approached Slalom looking for a way to simplify this daunting process for families - alleviating the burden of research while showing them they’re not alone. At the same time, the organization knew that to make true change, it had to begin collecting the vital data that would accelerate research and drive the discovery of new treatments.
In just six weeks, we partnered with families and DDRFA partners to develop a strategy aligned with their goals—creating a cohesive brand identity, website strategy, and design that brought their mission to life.
