Hudson Energy
Reimagining the EdgePower Experience
Challenge
Hudson Energy was redefining the go-to-market strategy for EdgePower and needed a partner who could bring the customer back to the center—clarifying the value proposition, shaping a future-state experience, and setting the design direction for a rebuilt application.
EdgePower provides building energy management software, including site control software, web based user interface, and an enterprise web application.
They required not just concepts, but a customer strategy, a validated product vision, and development-ready design assets.
Approach
We partnered with Hudson Energy to lay the foundation for a full transformation of EdgePower:
Customer & Journey Validation – Connected the end-to-end customer journey with the future capabilities of EdgePower to ensure the experience aligned with real user needs and business opportunities.
Vision & Strategy Workshops – Defined product vision, audience segments, business goals, and must-have features—focusing on validating direction, not jumping to solutions.
Experience Architecture – Produced broad low-fidelity flows to explore content, structure, and application logic.
Visual Design – Delivered high-fidelity design for key screens to demonstrate the refreshed experience.
Coded Pattern Library + Prototype – Built a coded library and interactive prototype of core screens to accelerate development and ensure consistency.
Outcome
A validated product vision, unified customer strategy, and a ready-to-build experience foundation—giving Hudson Energy a clear, confident path to redesigning EdgePower and bringing new value to market.