Leadership Approach
Team Management
Highlighting some of the ways I look to inspire teams to love the mission, the craft, and the impact. I believe clarity and context fuel confidence, and confidence fuels creative breakthroughs.
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Shared Team Constitution
A team constitution sets the foundation for how we work, collaborate, and show up for each other.
Celebrate Team Achievements
When we acknowledge wins, big or small, we reinforce the behaviors, collaboration, and creativity that drive results.
Define Team Measurables
Turn goals into something tangible, align expectations, and create accountability without ambiguity.
Annual Cella Report: Annual survey of marketing and creative professionals to identify key trends, challenges, and best practices. This research helps shape my strategic direction, informs tactical decisions, and gives us a benchmark to measure our progress against the broader industry.
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”Overall Biggest Challenges"
The Book of RONisms: My team spent a year secretly tracking every metaphor and oddball analogy I used and created this amazing book. It’s a reminder that connection, clarity, and creativity are at the heart of everything I try to bring to my team.
Visibility of Foundational Data & Analytics
Clear, shared visibility into data and analytics aligns teams, sharpens decisions, and ensures we drive impact with confidence and truth.
Hands on Experience
An overview of my hands-on experience with some of the primary creative tools and applications—stepping in as the “fifth designer” whenever needed to get the work done.
“Ron is one of the most talented creative directors I’ve ever worked with. His ability to take a complex, multi-layered topic, distill it to its core essence, and craft a concept that resonates—from C-suite executives to end users—is truly unmatched. This skill has been instrumental in driving impact across every project he touches.”
Mary H.
“Ron doesn’t just direct teams, he inspires them. His ability to seamlessly blend strategic vision with creative execution is unmatched, and he has an incredible knack for turning complex challenges into elegant, impactful solutions.”
Greg L.
“Ron doesn’t just lead—he empowers. His mantra, ‘I want to set each of you up to win’, wasn’t just words; it was the foundation of a team that thrived. Under his leadership, we tackled high-stakes projects, refined communication strategies, and drove millions in revenue—all while feeling truly supported.”
Pete S.